"Parmesan Pencils are shaped like oversized pencils, where the leads contain three different flavors: truffles, pesto or chili. With the built-in grating function you can sprinkle delicious appetizing flakes of parmesan cheese on your meal. A scale on the pencils and on the back of the packaging doesn't just list how much of a Parmesan Pencil is needed for each dish, but also how many calories the portion contains."
To expand their online sales, South Korean supermarket chain Home Plus launched an ingenious ad campaign ofvirtual stores installed on subway platforms (video). The campaign consisted of 2D displays laid out like actual store shelves. Commuters browsed the virtual shelves and ordered products with their smartphones by capturing the QR codes next to each item. The products were then delivered to the customers’ homes after the evening commute. Orchestrated by the Cheil Worldwide ad agency, the campaign won a 2011 Cannes Lions award.
though only 5% of danish children do so frequently, studies indicate that those who help prepare meals
tend to take responsibility for personal nutrition earlier and to have a improved diets as adults.
denmark-based designers josefine bentzen and charlotte skak have thus created 'kitchen kids:' made specifically for children,
this set of cooking tools allows safe participation at young age and hopes to encourage the adoption of healthier lifestyles.
inviting kids aged 4-7 to cook, 'kitchen kids' consists of a knife, vegetable peeler, grating bowl, chopping board, mixing bottle for dressing,
and protective pair of mittens. using color and form, the sharp tools make a clear distinction between where the tools are are 'dangerous' and 'safe' to hold.
additionally, to assure a safe grip, all handles are made from rubber and have a characteristic bar code pattern that children can identify.
the 'iMeshi' cases for iPhone 4, produced japan-based cell phone accessory manufacturers strapya, put traditional japanese foods in users' pockets with their realistic plastic models of ramen, mocci, sushi, and other dishes.